The players in the video (including Cat customers, expert operators and gamers) used remote controls to operate the giant PAC-MAN™ and the ghosts. With the help of skilled operators, Cat built a life-sized PAC-MAN™ game board using the latest Cat machines, attachments and technology. It’s been fun to integrate the two brands together.” “We looked back and said, what do our fans really love? The Cat Trials program. Automation and services were key topics people wanted to see, so what better way to show automation than PAC-MAN™. Archie Lyons, brand strategy and activation creative director of The Cat Trials. “This is our 95 th anniversary year,” said J. ![]() The idea to merge Caterpillar products and PAC-MAN™ came from the success of previous trials. We wanted to show them that what you can do in the virtual world, you can do in the real world-and that’s going to help bring in the next generation of workers to the industry.” ‘ Building the PAC-MAN™ Board “Our future operators and technicians are people who play video games today. “In an industry that is struggling to find skilled operators right now, we wanted to showcase what work will look like in the future for the construction industry,” said Victoria Keese Morrissey, global marketing and brand director at Caterpillar Inc. In The Cat Trial #9: PAC-MAN™, the concentration is on Caterpillar’s services in the form of in-game power pellets representing Cat Customer Value Agreements, Repair Options, Cat Financial and the Cat App, while appealing to the next generation of operators. Trial 9: PAC-MAN™ is not only fun to watch, it also highlights how Cat equipment and services are there to help customers whenever they inevitably encounter a challenge, in this case there’s one around every corner. The Trials have been quiet for a few years now, but to celebrate Cat’s 95th year in business, they’ve brought them back in a BIG way. The videos place Cat equipment in the most extreme conditions with intense pressure to perform while giving viewers a light-hearted and enjoyable viewing experience. Caterpillar launched the series in 2014 and used each of the previous eight videos to highlight the power, versatility and precision their products are capable of. ![]() Most people in the construction industry are familiar with Caterpillar’s popular video series: The Cat Trials.
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