![]() It's an intuitive platform that enables anyone, without training, without needing to be creative, and without relying on expensive agencies, to produce their own brand. When we dug deeper into why, we found that, while most people know good design when they see it, not everyone can produce it - even using the latest software. Sure, there are platforms for creating graphics online, but 90% of design is still done by professionals. Canva is now valued at over $40 billion, has more than 60 million users across 190 countries, and expects to exceed $1 billion in annualised revenue by the end of 2021.ĭespite the proliferation of such tools, however, Steve is adamant that there remains a significant gap. Some tools have taken the world by storm, not least Australia-based Canva, which allows people to design anything from wedding invitations to concert flyers. The available tools were either expensive and complex, like Adobe InDesign or QuarkXpress, or not fit for purpose, like MS PowerPoint or Word. In Steve's early years, it was almost impossible for amateur designers to produce something that looked professional. Building a brand identity has traditionally been something only trained designers were capable of. It's a web-based application with a vision to change the way people create a look and feel for their businesses, without needing agencies. ![]() Steve's passion for branding led him to create Zenn. ![]() Steve has been a professional creative for more than 25 years, helping companies like Qantas, CommBank and the NRL to bring their brands to life. 35 years later, this obsession with design is as strong as ever. On a visit to a sneaker shop when he was 8 years old, he became enamoured with the Adidas logo, as well as the company's “brand with the 3 stripes” tag line, and beautiful box packaging. Zenn founder, Steve Reid, has been fascinated by design and art from a young age.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |